Making Good Speakers Great

BEING LIKE A BELL
Becoming a More Confident and Engaging Communicator

In the south tower of the cathedral in Cologne, Germany, hangs Fat Peter. He’s not some unfortunate character who met a mysterious and untimely end. Fat Peter is a bell, officially known as St. Peter’s bell. Bigger than a bedroom and weighing as much as a fully loaded cement truck, it is easily one of the largest bells in the world. When Fat Peter sings, you don’t just hear it, you feel it in your bones. You are immersed in vibrations. It’s not just sound. It’s an experience.

St. Peter’s bell has something to teach us about how to communicate effectively. It’s interesting to note that bells have ears, eyes, mouths, lips, tongues, necks, shoulders and bodies. They even have crowns and belts if you’re into accessories. But I want to discuss more than superficial similarities. The way a bell produces sound has profound lessons for us, its human inventors. Specifically, a bell works with 1) economy of effort, 2) total engagement, and 3) complete generosity. Let’s explore each of these three points.

Economy of effort
A bell is never working hard. It swings at its own rhythm. Force it beyond its natural rhythm and you get less from it, rather than more. The same is true for human speech. You don’t get more from your voice by increasing your level of effort. Increased effort causes contraction, which results in less space for sound—you end up with a smaller bell! The trick to getting maximum sound and impact from your voice is to get out of the way and allow it to work rather than forcing it. You must work with your voice rather than pushing it. Time and again, my clients discover they can cut their effort by 50% and still produce the same amount of sound or even more.

Total engagement
When a bell rings, the whole bell vibrates with sound, from top to bottom. The same is true for you. When you speak, ideally, it’s not just your vocal folds vibrating. It’s not just that hole in your face where sound comes out. Your whole body vibrates. There’s no body part that doesn’t have the potential of vibrating in sympathy with the sound of your voice. When your whole body vibrates there’s a pretty good chance you’re speaking with your whole voice. And when you’re using your whole voice there’s a pretty good chance you’re communicating with your whole being. But if you’re using only part of your voice your listeners are only getting part of you.

Generosity
A bell is never holding back. Think about it. Every last vibration of sound is traveling outward, being given away, generously. There’s no reservation. That’s the way you could be speaking, but in the real world all sorts of things tend to happen. Your voice will sit in your chest, get stuck in your throat, die in your mouth—it seems humans will do virtually anything to avoid putting their whole voice out there into the world. There’s very little generosity in the way most people speak. Few people speak with their whole voice. Most are accustomed to using just a small part of their voice.

It’s easy to assume great speech is about words, but that isn’t half of it. It goes beyond what we’re saying or even what we’re doing—it’s about how we’re being in the moment of communication. Great speakers make powerful connections and have profound impact because they’re relaxed, fully engaged and totally available to their audience. Listeners love that. We are willing to overlook all sorts of imperfections in the delivery if someone will show up and let us see who they really are. That is the challenge of great speaking: the ability to be fully open, fully engaged, fully available.

You don’t have to be a gigantic bell to fill a room and make an impact, but you do have to feel like one. By exploring and mastering these three basic principles: economy of effort, total engagement, and generosity, you discover your unique potential to be a confident and engaging speaker.


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