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Engaging Presentation
Creating an Experience
If you think a speaker’s primary task is to say the right words, in the proper order, without making too many mistakes, it’s likely you give boring presentations. I understand how easy it is to fall prey to this assumption. After all, language is a large part of presentation, and that involves words. But on their own, words are just symbols and combinations of sounds, with no power to move your listeners.
I see this in my coaching practice, all the time. If you’re just saying the words, delivering the information, nothing’s happening. It’s dull. You’re not invested in your message. Your listeners aren’t engaged. You sense it, and just want to get through it. Your audience politely endures it. Nothing changes when it’s over, and yet another opportunity is wasted.
Know this. Good communication is never just about the words. It’s an experience. Great speakers create an experience for their listeners. They feel it for themselves, in the moment of communication, and invite their audience to share that experience. It’s more than words; you have to feel something. Here’s how you do that.
Make the message real. Chip and Dan Heath, authors of the bestselling book, Made to Stick, have this to say about presentation. “The #1 mistake we’ve observed in presentations—and there is no close second—is that the message is too abstract.” There’s too much information and not enough examples. Build your presentation around stories, demonstrations and images to help your listeners experience what you’re talking about.
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